Public Profile

Hong Tsui 9tro

[Last updated: 22nd November 2021]

I am first and foremost Singaporean by choice, born with a British passport to a family from Hong Kong, and proud to have Chinese blood flowing in my veins. Having spent my formative years growing up in Hong Kong, Canada and Singapore, as well as an extended period of time in Malaysia, I call Singapore and Hong Kong my home, equally. 🇭🇰 🇸🇬 🇨🇦 🇲🇾

I served in the Singapore Army (infantry) from 2002 ~ 2004, completed my Bachelor’s Degree in Political Science at the National University of Singapore from 2005 ~ 2008, as well as my Masters Degree in Asian Studies at the Nanyang Technological University, Rajaratnam School of International Studies between 2008 ~ 2009.

I have also worked as the Sales & Marketing Manager of Cool Customs Garage from 2004 ~ 2007, co-founded and served as Marketing Director of 8flo between 2008 ~ 2009, and finally founded 9tro™ on 17th December 2009, serving as Managing Director to date.

[More professional details here]
[More details on 9tro™ available here]

I am an agnostic-atheist by choice, but I firmly believe in respecting everyone’s individual beliefs, traditions and cultures. I do not believe in conflict and am wholeheartedly convinced that all issues can be resolved amicably, as long as all parties involved are willing and capable of dialogue and compromise.

I am an automotive enthusiast and I mean it in every literal sense. I am the guy who will walk up to you and say “wow, sweet ride!” if I see a nicely maintained, tuned or decked out car/motorcycle, regardless of make, model, year.

I love sports, motorsports more than anything else, and have participated in various competitions spanning a variety of disciplines, ranging from endurance racing, sprint racing and time attacks. I am also an avid runner and cyclist in my free time. Finally, I enjoy storytelling, be it through verbal or visual mediums.

Emcee / Host
Public Exhibitions, Seminars & Private Events

Hosting on stage with Social Media influencer Vaune Phan
Hosting on stage with radio DJ Lynette Tan
Hosting Live Entertainment show with Fashion Icon and Professional Singer Tabitha Nauser
Commentator with Professional Race Driver Ringo Chong and TV Personality Claire Jedrek
Hong Tsui
Emceeing at Public Events
9tro - WhatsApp Image 2020-06-01 at 15.49.11
Hosting Live Karting Events
Voice Over Recordings for clients
9tro Asian Le Mans
Serving as Media Delegate Official for Asian Le Mans Racing Series
Emceeing at Press Conferences
Live hosting the Largest Automotive-Enthusiasts Public Event (9tro Alliance Meet) in Singapore
9tro Livestream
Hosting Sim Racing (eSports) Livestream Broadcasts with Professional Race Driver Melvin Moh
Sim Race Commentator with Professional eSports Shoutcaster Philibert Santhanaraj
Festival Of Speed 9tro
Hosting at Live Sim Racing (eSports) Public Events
Hong BMW 01
Hosting Official Unveiling Livestream Broadcasts
Live Voice Over at Karting Competitions
Hosting Press Conference at Regional Motocross Competitions
Presenter of ‘9tro On Demand’ weekly lifestyle show
Presenter of various Online Shows for clients

Motorsports Enthusiast / Amateur Race-driver

Competing in the Singapore Touring Car Championship Series (FIA) 🇸🇬
Competing in various Time-Attack Challenges/Competitions
Competing in the Malaysian Sepang 1000km Endurance Race (FIA) 🇲🇾
Participating in Drifting Demonstrations
Participating in the Malaysian Sepang 1000km Endurance Race (FIA) 🇲🇾
Class Champions at Malaysia Sepang 1000km Endurance Race (FIA) 🇲🇾
9tro Hong Tsui
Serving as Assistant Team-Manager for LTM Performance Racing Team
at the Malaysian Super Series Championship (FIA) 🇲🇾
Competing in Online eSports Sim Racing Competitions
Organizing Sim Racing (eSports) Experience Events for clients

Journalist at 9tro

9tro Porsche Taycan
Motoring Journalist: Test driving/reviewing cars.
9tro BMW S1000RR
Motoring Journalist: Test riding/reviewing motorcycles.
chris harris
With Motoring Journalist and British Race Driver Chris Harris
Track-side Photographer at Motorsports Events

9tro Monster Energy
Sports and Brand Ambassador for Monster Energy Singapore
Monster Energy 9tro
Sports and Brand Ambassador for Monster Energy Singapore

Features in Print

Hosting the OUE E-Cities Championship (2021)
CLEO Magazine - Hong Tsui
Voted CLEO Magazine ‘Top 50 Most Eligible Bachelor’ (2013)
Her World Singapore Magazine - Hong Tsui
Voted Her World Magazine ‘Top 50 Men We Love’ (2013)

Running Enthusiast: Competing in challenges and races, as well as participating in charity events
Hong Tsui Specialized
Cycling Enthusiast: Participating in challenges and charity events

Published by Hong

Founder & Managing Director of

One thought on “Public Profile

  1. Hi bro, I’ve a super unique, brand new bidded car plate for sale: SMY 90D. Thought maybe you or your friends might be keen. Cheers

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